Use Webinars to Generate Leads Among Electric, Gas, Energy & Manufacturing Industries


 

Marketing Benefits of Webinars for Lead Generation

Webinars are an incredibly effective and important marketing communication tool for businesses. Webinars allow your company’s presenter to reach and interact with a vast, geographically dispersed audience simultaneously. This benefits both the presenter and the attendee as no travel is required and it can be viewed from the comfort of an office, or even on the go through use of laptops, tablets, and smartphones.

 
 
The webinar process takes only 4-6 weeks, enabling our clients to quickly promote their service, and generate leads & sales

Short Time to Market

Webinars allow the presenter to answer questions from the audience, display their expertise, and learn what the market needs

Interactive Q&A

Marketing webinar pros: higher ROI, Connect directly with leads, benefit from weeks of promotion & on-demand availablity

High ROI

All of our events can be made available on-demand enabling continued return on investment after the live event concludes

On-Demand Availability

Our trained research team identifies the competitors and inputs security measures to stop them from accessing the webinar

NO COMPETITOR ACCESS

Webcast or Webinar Marketing is the best solution for B2B energy companies for lead generation and increasing brand awareness

Lead Generation & Scoring

Webinar marketing is highly efficient and can be dilevered across the global, giving better target customer and market reach

No Travel Expense

We can help you target right audience across the globe for your product promotion virtual online event or interactive webinar

Global Reach

Our webinar production & promotion services are tailored to OEMs, EPCs, O&Ms, A&Es and Utilities in Power, Energy, and Gas

ENERGY INDUSTRY FOCUS

 

OUR APPROACH: Energy & Industrial Market Focus

We pride ourselves on our webinar production, promotion, moderation, lead generation, branding & digital marketing services for our sponsors. We bring in key decision-makers into events from the Energy & Manufacturing Industries

The team members at Webcast Experts℠ are extremely well versed in the issues facing the energy industry today. Our significant domain expertise allows us to advise clients throughout the process and assist in honing the focus of the presentation to have the strongest impact and resonance with the target audience.

The production team at Webcast Experts℠ uses a clearly defined three phase approach in the development and promotion of every event we create. This comprehensive approach verifies all facets of the webinar event are appropriately developed, approved, and finalized at the needed time.

 
We provide a plan & strategy to build and market successful webinars that are well attended by the client's target market

PHASE ONE: PLANNING & MARKETING

Webcast Experts℠ goes through a thorough planning process with our clients to make sure all appropriate topics are covered. The time that goes into the planning and marketing of one webinar is about 45-60 days.

  • Determine topic, speaker(s), and appropriate date & time

  • Finalize target market & database to be utilized for invitation campaign

  • Develop outline of the webinar presentation

  • Use presentation outline material to create a custom branded webinar invitation, registration page, and audience console

  • Develop & execute multiple invitation campaigns to target customers (HTML & Text)

  • Perform social media marketing

  • Send personalized invites to select high value contact contacts

  • Selective telephone follow at Webcast Experts℠’ discretion

  • Design automated registration confirmation emails & reminders for registered attendees including client contact information and downloadable Outlook reminders

 
We produce and moderate the webinar so that the event runs smoothly and the Q&A process is professional and informative

PHASE TWO: PRESENTATION & MODERATION

An integral factor of a successful webinar is practice. Performing a full dry run of the presentation with our sponsors is one of the most important steps taken at Webcast Experts℠. This practice round allows presenters to familiarize themselves with how the platform operates. During the dry run the Webcast Experts℠ producer will take as much time as the speaker needs to get comfortable and allow them to ask as many questions as they need.

  • Determine if a third party introduction is required, develop brief introduction statement

  • Establish Question & Answer protocol

  • Perform practice dry run of the presentation to familiarize speaker with the webinar platform, timing, and presentation material

  • Review attendees to ensure they are all appropriate

  • Finalize webinar presentation & load the final presentation into webinar platform

  • Issue reminder email with attached outlook calendar event to all registered attendees 1-2 days before the webinar

  • Open the meeting up 15 minutes before the start time to let early arrivals in and have material ready to be presented

  • Introduce presenter and begin webinar

  • Monitor timing to ensure presentation will finish with enough time for Q&A

  • Moderate Q&A after content portion of the presentation has been completed

 
Registrants receive follow up emails and the client is provided with a thorough post-event report of all registrant details

PHASE THREE: REPORTING & FOLLOW-UP

A key strength of Webcast Experts℠ is the in-depth reporting our clients receive once the webinar has concluded. The comprehensive reports covers all vital information including all collected contact information, duration of viewing, responses to polls, Q&A summary, social engagement, interaction in surveys & chat etc.

In designing webinar presentations we aim to include features that will give presenters data that can quickly be used for lead scoring and identifying highest probability targets. This enables timely follow-up with the most interested and receptive members of the audience by client sales staff.

  • Automatic follow up with attendees/registrants via email after the webinar with a link to access the on-demand recording of the event

  • Provide all registrants appropriate contact details where they can follow up regarding the information presented and dates/times of any future webinars that are planned

  • Submit final event report to client summarizing  the live webinar metrics and providing all collected contact information & interaction metrics  

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