Webinars for Power Plant Training
Webinars are an incredibly effective and important marketing communication tool for businesses. Webinars allow your company’s presenter to reach and interact with a vast, geographically dispersed audience simultaneously. This benefits both the presenter and the attendee as no travel is required and it can be viewed from the comfort of an office, or even on the go through use of laptops, tablets, and smartphones.
Short Time to Market
NO COMPETITOR ACCESS
Lead Generation & Scoring
No Travel Expense
ENERGY INDUSTRY FOCUS
We pride ourselves on producing high quality, technically precise, engaging presentations that attendees see value in attending. By working closely with the event sponsor throughout the development of each webinar, we ensure this standard is upheld.
The team members at Webcast Experts℠ are extremely well versed in the issues facing the energy industry today. Our significant domain expertise allows us to advise clients throughout the process and assist in honing the focus of the presentation to have the strongest impact and resonance with the target audience.
The production team at Webcast Experts℠ uses a clearly defined three phase approach in the development and promotion of every event we create. This comprehensive approach verifies all facets of the webinar event are appropriately developed, approved, and finalized at the needed time.
PHASE ONE: PLANNING & MARKETING
Webcast Experts℠ goes through a thorough planning process with our clients to make sure all appropriate topics are covered. The time that goes into the planning and marketing of one webinar is about 45-60 days.
Determine topic, speaker(s), and appropriate date & time
Finalize target market & database to be utilized for invitation campaign
Develop outline of the webinar presentation
Use presentation outline material to create a custom branded webinar invitation, registration page, and audience console
Develop & execute multiple invitation campaigns to target customers (HTML & Text)
Perform social media marketing
Send personalized invites to select high value contact contacts
Selective telephone follow at Webcast Experts℠’ discretion
Design automated registration confirmation emails & reminders for registered attendees including client contact information and downloadable Outlook reminders
PHASE TWO: PRESENTATION & MODERATION
An integral factor of a successful webinar is practice. Performing a full dry run of the presentation with our sponsors is one of the most important steps taken at Webcast Experts℠. This practice round allows presenters to familiarize themselves with how the platform operates. During the dry run the Webcast Experts℠ producer will take as much time as the speaker needs to get comfortable and allow them to ask as many questions as they need.
Determine if a third party introduction is required, develop brief introduction statement
Establish Question & Answer protocol
Perform practice dry run of the presentation to familiarize speaker with the webinar platform, timing, and presentation material
Review attendees to ensure they are all appropriate
Finalize webinar presentation & load the final presentation into webinar platform
Issue reminder email with attached outlook calendar event to all registered attendees 1-2 days before the webinar
Open the meeting up 15 minutes before the start time to let early arrivals in and have material ready to be presented
Introduce presenter and begin webinar
Monitor timing to ensure presentation will finish with enough time for Q&A
Moderate Q&A after content portion of the presentation has been completed
PHASE THREE: REPORTING & FOLLOW-UP
A key strength of Webcast Experts℠ is the in-depth reporting our clients receive once the webinar has concluded. The comprehensive reports covers all vital information including all collected contact information, duration of viewing, responses to polls, Q&A summary, social engagement, interaction in surveys & chat etc.
In designing webinar presentations we aim to include features that will give presenters data that can quickly be used for lead scoring and identifying highest probability targets. This enables timely follow-up with the most interested and receptive members of the audience by client sales staff.
Automatic follow up with attendees/registrants via email after the webinar with a link to access the on-demand recording of the event
Provide all registrants appropriate contact details where they can follow up regarding the information presented and dates/times of any future webinars that are planned
Submit final event report to client summarizing the live webinar metrics and providing all collected contact information & interaction metrics