Four Important Roles for Successful Webinars

Luke Raithel, Webinar, Producer, Marketing 

Written by Luke Raithel, Producer & Marketing Specialist for Webcast Experts

The four main roles outlined below work together to develop and deliver a cohesive webinar. Each role has their own specific set of responsibilities to attend to and each plays an important part in the delivery of a cohesive webinar presentation.

Producer – The Webinar Producer is the behind the scenes contact at Webcast Experts that sets up the registration page, builds the event console, and manages various technical infrastructure items for all of our events. The producer has the main responsibilities of webinar planning and maintaining the schedule of tasks. These tasks include arranging kickoff calls, testing the registration experience, obtaining draft & final presentation files, scheduling & executing dry runs, and making sure all parties have appropriate log-in details for the live event.

Promoter – The Webinar Promoter is the contact at Webcast Experts that responsible for identifying target markets, developing a marketing strategy, creating all HTML, text, and social media invites, and ultimately driving registration for each event. The promoter’s planning centers around maximizing relevant registrations and attendance.

Moderator – The Webinar Moderator handles the interaction with the audience during the live webinar presentation. They provide a greeting to the audience and a brief introduction of the topic & speaker. As the webinar progresses, the Moderator will read through and prioritize the questions from the audience. Once the content portion of the event has concluded they are responsible for posing the most pertinent audience questions to the Presenter. The moderator is typically provided by Webcast Experts but can also be provided by the sponsor company if desired.

Presenter – The Webinar Presenter is responsible for developing, providing, and presenting the webinar material. The Presenter interfaces with the Webcast Experts team to plan and refine the message communicated in the promotion and invitation materials. It is up to the presenter to be comfortable with all presentation material prior to the dry run so the focus can be on sharpening content and delivery. On the day of the live event, the Presenter should join the rest of the presentation team in the console at least 20 minutes prior to the event start time. The success of the webinar depends on the Presenter’s clear and direct delivery of information and ability to answers questions posed from the audience. With the thorough preparation that the team put in prior to the live event it should be no problem!